Incredible Instagram Statistics

Written by Chris Bovan

With many millions now using the app every day, there is no shortage of Instagram stats and facts that show how popular it is. We’ve trawled the net to find the most up to date, amazing stats around.

Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon.

Thinking about using Instagram to market your business? Want to become Instagram famous? Here are the coolest, most surprising Instagram statistics and facts to know in 2018. (Check out our big list of Facebook stats, too!)

Instagram Statistics

Instagram financial statistics

In 2015, Instagram was forecasted to bring in $10.87bn in mobile ad revenue.

In 2017, it was estimated Instagram would reach nearly $4bn in revenue.

By 2019, it’s said Instagram ad revenue could reach over $10bn.

Instagram user statistics

Instagram now has 1bn monthly active users.

The top three countries who use Instagram are the United States (121m), India (71m), and Brazil (64m). You can find the top ten list here.

Over 60% of users log in daily, making it the second most engaged network after Facebook.

The biggest demographic group are males between 18 – 24 years old, while 60.4% of all users are aged between 18 and 24.

35% of US internet users are now on Instagram.

90 percent of Instagram users are younger than 35.

The most followed brand (besides Instagram itself) is National Geographic, with 97.4m and counting followers. The most followed person is currently Cristiano Ronaldo with 151m followers as of the time of this writing.

Instagram usage statistics

Over 40 billion photos have been shared.

Instagram clocks up 3.5 billion likes every day.

As of June 2016, 95 million posts are made every day, although this is likely to be far higher today.

Instagram usage doubled between June 2016 and 2018.

The most popular picture on Instagram is currently a picture of an egg with over 40m likes.

One study found that 8% of accounts are fake

The same study showed 29.9% of accounts are ‘inactive’, posting one or fewer photos or videos in a month

When Instagram introduced videos, more than 5 million were shared in 24 hours

Instagram Marketing Statistics

There are over 25m brand accounts on Instagram, with 80% of users following one.

If we only look at the top 100 brands in the world, 90% have an Instagram account.

96% of US fashion brands are on Instagram.

60% of Instagram users discover new products on the platform.

Engagement with brands on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest, and 84 times higher than Twitter.

32% of US teens list Instagram as their most important social network, more than any other social network.

50% of Instagrammers follow brands, making them the social networkers who are most likely to do so.

Photos see more engagement than videos on Instagram.


These Instagram stats reveal the platform’s incredible growth.

And as the technology evolves and new features are added, Instagram is likely to become a larger part of businesses’ digital marketing efforts.

Which one of these Instagram stats did you find most interesting?